Jul 09
11
Interesting Facts About Candles
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- Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).
- Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important” or “very important” in their selection of a candle.
- Candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a housewarming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%).
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